When a customer has made the decision to enter the store, they are already attuned to make purchasing decisions. What if, as soon as they arrived, they received marketing messages that are relevant to them? What if, while providing a pleasant shopping experience, we could also steer the customer's purchasing behavior in the direction we want?
You can do this with the help of the storeTV entrance fixture. You can show age- and gender-targeted marketing messages while also obtaining useful data to help you determine what kind of communication works best.
When the demographics camera in the entrance fixture detects a customer approaching the storeTV screen, it identifies the person's age and gender. It then starts to show relevant content likely to be of interest to this group of customers. The content can be static video files, or the content can be created on the fly and tested by several different combinations of slogans and products.
In addition, the system provides the company with data about potential customers passing by the store.
The demographics identification of the entrance fixture is carried out by the camera's internal neural network processor, and no information identifying the person is passed on. The system produces only the results of the customer census and anonymous demographic data.
The entrance fixture collects customer demographics, i.e. you know what the age and gender distribution of the customers coming to the store is. This data provides opportunities, for example, for more accurate targeting of your marketing message.
With the entrance fixture, you can test different combinations of slogans and products and see which combination works best. You will learn to recognize what kind of message makes your customer stop and come into the store. When you know what works, you can increase the effectiveness of your marketing messages.
The entrance furniture can address the customer equally well by presenting a video, displaying pictures, playing a voice message, or a combination of these. It is essential that the content and style of the message are always relevant to the customer's target group. Content can be a friendly welcome, contain a demographic, timely marketing message, or be purely informative. It is also easy to change the message whenever needed.
We are sure that you do not want to have another analytics view that you need to log in to when you remember. That's why we send reports to your email. You can choose how often you want to receive reports, and during the implementation phase, you can determine the metrics and key figures that are most important to you.
Documents are easy to share within the organization, and if you need specific data, you can log in to analytics and retrieve data with the parameters you want.
doop | Kauppiaskatu 5, I krs, 20100, Turku | info@doop.fi | 02 4802 7650
