Do you want concrete data on your store's performance in relation to its customer potential? Do you know how your store compares to other stores with different efficiency metrics? Are you interested in comparing the appeal of different presentations or campaigns? Most of the companies in the chain-retail business want to.
How many people pass by your store, and how many of them come in? If you know that, you'll get one of the most crucial metrics in your store, the number of customers converting in. By tracking this conversion, you can better understand where the differences between sales in different stores come. Checkout data will tell you how the business is going, but do you know which campaigns make the customer stop and enter the store?
Passer-by calculation produces numerical data on the behaviour of customers and potential customers on and near the store surface.
The system has been built from the ground up to meet all data protection requirements. Passer-by counting is done with the camera's internal neural network processor, which means that no personally identifiable information is transmitted from the camera. The system produces only the results of the person census, anonymous demographic data, and the coordinates of the persons.
The passer-by calculation also collects customer demographic data, which means that you know the age and gender distribution of customers entering the store. Combined with other information generated by the system, you can form a clear picture of what kind of customers the store has at any given time. This data provides opportunities for, for example, more accurate targeting of your marketing messages.
When you change the displays or decoration of the store but do not know what affects the customers? Do you know which of your campaigns attracts the most interest?
Thanks to the system, classical A/B testing can be carried out effortlessly and provides easily comparable data. By measuring the number of customers converting to the store, you can verify what works and what doesn't – even in your target demographics.
The layout of the store has a great impact on the customer experience and, above all, on sales.
When you know, based on the collected data, where a certain customer group will go when entering the store, you can design the space and displays to be even more profitable.
By connecting the interactive displays of the storeTV to the passer-by calculation, you can attract the attention of the passer-by or the incoming customer. You can offer relevant content to the customer by age and gender and track the customer's journey inside the store, allowing you to get confirmation of the effectiveness of the message.
The system can also play an activating voice message, which is triggered when the customer passes by.
We are sure that you do not want to have another analytics view that you need to log in to when you remember. That's why we send reports to your email. You can choose how often you want to receive reports, and during the implementation phase, you can determine the metrics and key figures that are most important to you.
Documents are easy to share within the organization, and if you need specific data, you can log in to analytics and retrieve data with the parameters you want.
doop | Kauppiaskatu 5, I krs, 20100, Turku | info@doop.fi | 02 4802 7650
